how to earn money as an influencer - influencer on demand
In this blog post, we going to discuss how to earn money as an influencer. Social media and the internet is a rapidly expanding field. This rapidly expanding field of social media and the internet is creating new opportunities every day for everyone. Influencer marketing is one of those opportunities. So, what is influencer marketing and how Influencers can earn from it?
So an influencer is a person who can influence people’s interests through social media post or by any means is called a social media influencer. When an influencer uses his/her power to influence people for any brand (these are promotions and are always paid) is known as influencer marketing. Nowadays there are many ways for an influencer to earn and some of them are mentioned below.
1. Brand Ambassadors
The biggest and most powerful way by which an influencer to earn money is by being the ambassador of the brand. The company hire a brand ambassador with a long term motive and pay them. The payment can be on the basis of conversions and sometimes it also depends on the basis of their deal also.
Brand ambassadors have to show their partnership with the brand from time to time by promoting the brand’s products and services. Companies also analysis that whether they are getting a response from customers by hire that influencers or not. So here brand chooses a brand ambassador very wisely as they invest a lot in hiring them.
Brand ambassadors also have to keep in mind that they should not be promoting a similar product or brand with the type which they are already associated with.
2. Social media sponsored post
They are so many social media platforms available today where brands and companies promote their products. They hire a various influencer to promote their products and services. Influencer charges a decent amount of money for a single social media post which is related to their niche. Brands are also ready to pay them money because they have that fan base who can be interested in that product or service.
For the past couple of years, brands are spending too much on these social media sponsored post. Brands will never commit it but everybody does that.
3. Sponsored blog post
Just like a social media sponsored post influencers can also earn by a sponsored blog post. Blogs are the most relevant in means of conversions because an influencer writes a post and gives the link to the product from where it can be directly purchased.
Besides this, blogs are more deeply in terms of knowledge and can describe a product in detail. Not all blogs have sponsored a post, a good blogger maintains a balance between organic posts and sponsored posts.
4. Affiliate marketing
Affiliate marketing is a bit different from the above-mentioned ways because it based on conversions. Conversions can be different in different cases. In some cases, conversions can be a sale or a lead generation or anything else. Influencers are given commissions on the basis of every conversion.
In my opinion affiliate marketing is the most effective the easiest way for an influencer to earn money as they can easily convince a person's thinking to purchase something.
If you are a micro influencer (followed by 10k-50k people) then also you can earn money through various affiliate programs. Various affiliate networks are mentioned below:-
Amazon associates are the most popular and trusted program among the influencers and buyer because it has a trust of Amazon on both sides.
But the commission rates are very lower than the usual on this program.
eBay Partner Network
eBay Partner Network is also one of the most trusted in programs among the influencers but not as popular as Amazon's.
Target is one of the easiest programs in the market but it doesn't have that wide list of product to choose like Amazon and eBay.
5. Physical products
Nowadays physical products are the most popular way to earn money among influencers. They make their own physical products like merch, books, etc. These products are based on their niches like food, traveling, cars and bikes, lifestyle, beauty, and cosmetic products, etc.
There are many examples of the collaboration of influencers with brands like Jaclyn Hills collaborated with cosmetics brand Becca and many more.
So these were some ways for the influencers to earn money. I don't say that these are the only ways for the influencers to earn money, There are many other ways also.